TAN LINE is a Spanish cycling apparel brand that offer premium
quality cycling apparel for endurance athletes focusing on sustainable and durable design.
TAN LINE is a pioneer in their field. They show a deep understanding in the value
of comfort and personal fit to the body-to-leg ratio for cyclists. Personal fit
preferences means everything for the road cyclist who wants to find their
favourite cycling brands. Something that TAN LINE understood from day one.
How is TAN LINE a pioneer? They are the first, in the world of cycling to apply
sustainable and recycled fabrics in all of their garments.
The cycling apparel industry is known for an unusually high rate of returns,
where comfort is extremely important and sizing must be right. TAN LINE is
committed to providing the most accurate size and fit to reduce return rates.
Increase in sales conversion
Lower return rate
The Spanish cycling brand reached out to Easysize in
2019 to increase their effort in providing the best
technology in cycling garments.
The brand believed in a data-driven solution that helps
customers find the right size and fit. A solution that
actually considers their personal preferences, body and
shapes without the need for cyclists to know their
With Easysize, TAN LINE was able to declutter their
customer support and offer a better shopping
TAN LINE'S GOALS WITH EASYSIZE
TAN LINE's goals was to deliver the best size and
fit solution to the road cycling community and to provide a
better shopping experience to increase
conversions and decrease returns. A true 'Soigneur' brand.
- Cycling apparel need a very
specific fit for optimal
comfort on the road. Size
charts limit customers to
find the perfect fit for their
body types. It creates a
sentiment of frustration
when shopping online. No
one wants a frustrated
- One of the main priorities
for TAN LINE is to make
products made with the
personal fit to the body-to-leg ratio.
- With a data-driven
approach, TAN LINE joined
forces with Easysize to add
a the Fit Quiz Plugin to
their Shopify store.
“Our objective is to deliver the best product and best
experience to our customers. Cyclists' needs are very specific
when it comes to fit and size. Our partnership with Easysize
was very well received by our customers who have seen the
value of the size recommendation solution through their