The lingerie and underwear industry saw exponential growth in the last couple of years. MARY YOUNG offers functional lingerie and loungewear celebrating natural shapes. The Founder knows her community and encourages body positivity. With comfort becoming the main priority, women are searching for the best fit and fabric to feel good in their bodies.
MARY YOUNG embraced the mood of cosiness and comfortable conviviality inspired by the concept of the Danish 'hygge'. With a 'hygge' approach, the brand celebrates feelings of wellness and contentment.
MARY YOUNG stands as a pioneer, speaking to women about how they feel in their bodies. Recognising that the fit varies based on body types and styles, MARY YOUNG designs every piece with comfort in mind.
Uplift in sales conversion when using Easysize
Lower return rate
MARY YOUNG was building a strong community of fans
and experiencing steady growth. When MARY YOUNG
reached out to Easysize, only a few pain points needed
The team was dealing with an overwhelmed customer
support. The question of the fit and size of their
products was a growing issue. Getting a sizing solution
that helps to declutter the customer support team was
a no brainer.
MARY YOUNG'S GOALS WITH EASYSIZE
MARY YOUNG wanted to include a size and
fitting solution to enhance shoppers' overall
experience. With the Easysize plug-in, customer
needs are covered and the table of the
customer support team has been decluttered.Win-win.
- MARY YOUNG has built a
strong community based
on body positivity, self
love and acceptance.
- Adopting a sustainable
approach, using AI
technology was an ethical
decision. The brand has
experienced fewer returns
- Building a community of
self-love, paired with the
Easysize solution, MARY
YOUNG is able to leverage
and offering ethical fashion at scale.
“Easysize AI technology was a no-brainer for us and really made a difference for our community. As we know, fit preferences are so different from one customer to another that it was vital for us to provide a solution based on our customer's preferences knowledge.”